Virtual Events Manager

[Employer] is revolutionizing how companies get work done. We are seeking a Virtual Events Manager to build the channel that shows people what our products can do and teaches them how to use them. You will develop a deep working knowledge of our products, turn that knowledge into compelling live experiences, and own the programs that convert audiences into active users and qualified pipeline.

This role has two sides. You are a charismatic host and product storyteller who can command a virtual room, and you are the operator who keeps every event on the rails. You will find and prepare the right experts from across [Employer], work with Growth to build the audience, and measure whether each program produced a real business return.

If you have a passion for understanding how things work, thrive in taking something complex and making it engaging, and want to build a world-class virtual events engine from the ground up, this role is for you.

Responsibilities

• Know the product cold. Develop a deeper working knowledge of our products than anyone else in events, using new features as they ship, building the workflows yourself, and staying close to the teams that built them.
• Own virtual events end to end. Run the channel from program strategy and calendar planning through event briefs, speaker staffing, rehearsals, live production, follow-up, and retros. Build a reliable portfolio of onboarding programs, product launches, feature deep-dives, customer conversations, and use-case workshops.
• Bring the product to life. Host, moderate, present, and demonstrate the product live with energy and clarity. Turn complex capabilities into specific, accurate stories that audiences can understand and put to work.
• Find and prepare the right people. Build relationships across Product, Engineering, Research, Sales, Customer Success, Partnerships, and Marketing to identify the strongest speakers and subject-matter experts for each program. Brief them thoroughly, sharpen their stories, and make sure they are ready to deliver.
• Build the audience. Partner with Growth, Lifecycle, Social, Comms, Sales, and Customer Success on full-funnel promotion plans that drive qualified registrations. Track pacing closely, identify gaps early, and run experiments across audience, creative, channel mix, timing, and follow-up.
• Turn every event into an engine. Extend the value of each program through recordings, replays, clips, FAQs, demo flows, education materials, and sales follow-up. Build formats and templates that make the next event faster and better.
• Measure outcomes, not just outputs. Instrument the funnel from registration through attendance, engagement, product activation, qualified pipeline, and revenue. Track cost per registration, cost per attendee, cost per qualified attendee, sourced and influenced pipeline, and channel ROI, then use the findings to improve the portfolio.
• Build the operating system. Create the intake process, master calendar, production checklists, run-of-show templates, speaker bench, readiness gates, contingency plans, scorecards, and reporting cadence required to scale the channel without lowering quality.

Qualifications

• 3+ years of experience in virtual events, product marketing, customer education, demand generation, or a related role, ideally within a high-growth technology company, or work that proves the skill regardless of title.
• Proven ability to learn technical products deeply and translate complex capabilities into simple, specific, and accurate live demonstrations.
• A polished, credible on-camera presence, with experience hosting, interviewing, moderating, or presenting to professional audiences.
• Strong cross-functional instincts and the ability to find, recruit, brief, and coordinate busy experts without relying on formal authority.
• Full-funnel growth fluency, including registration strategy, audience segmentation, campaign testing, conversion, and post-event nurture.
• Analytical rigor, with experience defining channel metrics, working with CRM and marketing automation data, and calculating return on investment.
• Excellent production judgment and attention to detail, including rehearsals, technical readiness, live moderation, and fallback planning.
• High slope: you learn unfamiliar products and domains fast, and your rate of improvement is your standout trait.
• Extreme comfort delivering clarity in high-velocity, ambiguous environments.