Customer Marketing Lead, Strategic Programs

About [Employer]

[Employer] is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $275B in annualized spend flows in and out of 85,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At [Employer], everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

The median [Employer] customer saves 7.5% and grows revenue 16% in their first year – far in excess of businesses operating without [Employer]. We believe every ambitious company deserves the same.

If you want to build systems that directly shape how companies move and manage billions, [Employer] is the place to do it.

About the Role

[Employer]’s Enterprise Marketing team helps win and grow our largest accounts. Across ABM, Product Marketing and Customer Marketing, we shape how [Employer] shows up for enterprise buyers, create campaigns that open doors, and equip Sales with the positioning and customer proof to move deals forward. Our customer programs deepen those relationships through peer connections, executive engagement and partnerships that create value for customers and new opportunities for [Employer].

You’ll own a portfolio spanning our Customer Advisory Board, co-marketing programs, and reference programs and quarterly Know Your Customer program. You’ll build trusted relationships with CFOs, senior finance leadership, and customers’ Communications and Marketing teams, creating opportunities that are valuable to both the customer and [Employer].

This is a hands-on role with meaningful ownership. You’ll set program plans, prioritize competing requests, and build the playbooks and systems that keep customer engagement coordinated. You should know when to make an ask, when to change it, and when to hold off. Customer trust and operational rigor matter equally.

You’ll partner closely with Customer Marketing, Product, Sales, account teams, Creative, and Events to bring customer insight into [Employer], help buyers hear from credible peers, and deliver value back to participating customers.

What You'll Do

• Own the planning and execution of [Employer]’s customer programs, including the calendar, goals, cross-functional responsibilities, and results.
• Lead [Employer]’s Customer Advisory Board, recruiting members, developing programming and building relationships that deepen customer engagement and advocacy.
• Run the Know Your Customer program, helping [Employer] employees get to know our customers’ businesses by recruiting participating customers and coordinating employee engagement and communications.
• Develop customer launch and co-marketing programs. Work with customers’ executive, Communications, and Marketing teams to shape the partnership. Secure customer participation and approvals, and coordinate delivery of agreed content and campaigns with Creative and Customer Marketing.
• Build and scale customer reference and advocacy programs, creating the systems that connect the right customers to relevant sales and marketing opportunities.
• Partner closely with Events to recruit and prepare customer speakers for [Employer] events, conferences, and executive forums.
• Coordinate customer participation in the Times Square billboard and help customers make use of that visibility.
• Coordinate customer asks across Sales, account teams, PMM, Comms, Events, and Customer Marketing. Maintain a shared record of commitments, approvals, and recent participation to prevent overlapping outreach and follow through on what we promise customers.

What You Need

• You’ve built or significantly scaled customer programs at a high-growth B2B company, including personally recruiting, hosting and maintaining relationships with senior customer leaders.
• You’re credible with Fortune 500 C-suite and VP-level customers and comfortable working directly with GTM and company leadership.
• You’re comfortable owning a number. You can set goals, report on coverage and engagement, and explain how customer participation supports pipeline or expansion using a defensible methodology.
• Strong cross-functional partnership with PMM, Events, Creative, Sales, account teams, and Growth Marketing, including aligning responsibilities and resolving competing customer requests.
• The ability to set direction and personally manage execution against programs objectives.
• Clear written and verbal communication; you can brief an executive in three bullets and write the memo behind it.
• AI fluency and practical automation skills that reduce manual work while maintaining sound judgment, accurate records, and customer trust.
• Systems thinking: experience building intake, readiness and permission standards, workflows, and reporting that other teams actually use.

Nice-to-Haves

• Experience in fintech or B2B SaaS, particularly with enterprise customers or finance leaders.
• Experience launching or scaling a CAB, customer reference program, or advocacy function.
• Experience partnering with Creative, Content, or Events on customer co-marketing and recognition.

Benefits available to all full-time [Employer] employees (Global)

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend

United States

• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by [Employer]
• Fertility HRA (up to $10,000 per year)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
• Pet insurance
• In-office perks: lunch, snacks, drinks, and more
• Relocation expense coverage to NYC or SF (if needed)

Canada

• Group medical, dental, and vision coverage through Sun Life
• Life, AD&D, and disability coverage
• Fertility drug coverage (up to $4,000 lifetime)
• Group Retirement Plan with employer match (RRSP + DPSP)
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
• Employee Assistance Program and virtual care through Lumino Health

United Kingdom

• Private medical insurance through Freedom Elite
• Virtual GP and at-home care via eMed x Livi
• Workplace pension through Penfold, with salary sacrifice option
• Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Beware of recruiting scams: [Employer] will only contact you through official @[Employer].com email addresses and will never ask for payment or sensitive personal information during the hiring process.

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