E-Commerce Marketing Specialist

Who We Are

At [Employer], we are a team of relentless innovators driven by a passion to push boundaries, move fast, and redefine what’s possible in consumer goods. Headquartered in Dania Beach, Florida, with key operations in Ohio, we thrive on agility-pivoting with purpose, taking bold risks, and continuously raising the bar for modern product innovation.

We engineer cutting-edge digital platforms and scale high-performance products across online marketplaces, mobile, social, and retail channels. As the engine behind category-defining brands like L’ange and OFIR, [Employer] is actively paving the way for unlimited brand incubation. Every product we launch and every platform we build is rooted in an unwavering focus on the consumer experience and a drive for real, measurable results. We want to continue to grow our team of exceptional talent that is action-oriented, adapts effortlessly to shifting landscapes, and are ready to shape the future of modern consumer brands!

About The Role

We are seeking a detail-oriented E-Commerce Marketing Specialist to own the daily operation, visual merchandising, and performance of our online storefront. In this hands-on role, you will assist with end-to-end product launches, build landing pages, configure promotional mechanics, and optimize on-site search and navigation for conversion.

Duties and Responsibilities

• Maintain and update site content across the Shopify storefront and the Shop app- homepage, collections, PDPs, banners, and navigation.
• Merchandise collections for discovery and conversion, including sort logic, inventory-aware rules for out-of-stock and low-stock products, and seasonal resets.
• Build and launch landing pages using our theme's reusable sections and metafield-driven components.
• Manage redirects, URL handles, and 404s as the catalog evolves.
• Own new product and collection onboarding end to end: variants, pricing, imagery, metafields, tags, publishing channels, and launch timing.
• Prepare, schedule, QA, and verify sitewide campaign content- then tear it down cleanly when the promotion ends.
• Configure and test promotional mechanics: discount codes, automatic discounts, scheduled pricing, bundles, gift-with-purchase, and shipping thresholds.
• Run pre-launch QA and go-live verification against a documented checklist.
• Categorize, tag, and classify products consistently so that filtering, search, and automated collections behave predictably.
• Own metafield population and data completeness- our reusable page components depend on it.
• Monitor sales channel and feed health across the Shop app, Google Merchant Center, Meta, and other connected channels; resolve disapprovals and feed errors.
• Optimize on-site search: synonym dictionaries, zero-result query review, boost and bury rules, and merchandising of high-intent queries.
• Improve category and collection structure based on how customers actually navigate.
• Maintain compliance practices across the site- alt text, color contrast, keyboard navigation, focus states, form labels, and heading structure.
• Ensure on-site claims, disclosures, and promotional terms match what Legal has approved.
• Review GA4 and Microsoft Clarity regularly to identify friction, drop-off, and merchandising opportunities- and act on what you find.
• Deliver a recurring site performance readout and post-campaign recaps.
• Serve as first responder for site defects: triage, reproduce, document, and escalate to engineering with clear detail.
• Manage theme changes through staging and preview, with review before publish and a regression check afterward.
• Manage on-site reviews and UGC display, including widget placement, review syndication to new SKUs, and Q&A moderation.
• Write and maintain SOP documentation for this role for seamless visibility purposes for the team.

Qualifications

• 1–3 years in e-commerce operations, digital merchandising, or web production; Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Hands-on experience managing Shopify back-end, including SKUs, collections, variants, tags, metafields, and theme section setups.
• Familiarity with bulk editing and managing sales channel feeds (Google Merchant Center, Meta, Shop app) to resolve errors.
• Practical knowledge of product sorting logic, promotional mechanics (discounts, bundles, GWPs), and site search optimization (synonyms, boost/bury rules).
• Basic proficiency in GA4 and Microsoft Clarity to track drop-off and friction, alongside working knowledge of WCAG 2.1 AA accessibility standards (alt text, contrast, semantic HTML).
• Strong attention to detail for pre-launch promotional QA, with the ability to reproduce bugs, document details, and escalate tickets to engineering.
• Proven track record of writing clear SOPs and managing launch schedules, staging previews, and promotional cleanups smoothly.
• Hands-on experience with autonomous AI agents specifically for DTC e-commerce brands.
• Understanding of [Employer] industry consumer queries (e.g., hair type diagnostics, ingredient compatibility, routine building).

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Vacation + Sick Time Pay
• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key [Employer] Competencies (All candidates are expected to demonstrate, regardless of role)

• Action Oriented
• Situational Adaptability
• Drives Results
• Early AI Adopter
• Tech Savvy / Systems Architecture
• Collaboration & Cross-Functional Alignment
• Customer Focus
• Optimizes Work Processes

Originally posted on [Employer]